ABOUT
ME
I'm Rosy Bailey, a multidisciplinary Digital Designer with almost 15 years of experience creating compelling brand experiences across fashion and luxury beauty.
Throughout my career, I've partnered with some of the UK's most recognised fashion retailers and premium beauty brands, transforming creative ideas into cohesive campaigns across email, social, paid media, print, retail, and digital. Whether launching a celebrity collaboration, developing a seasonal campaign, or creating high-performing CRM journeys, I believe every touchpoint should feel considered, purposeful, and unmistakably on brand.
My background began in fashion, where I worked with brands including New Look, Lipsy, Little Mistress, and BoohooMAN, leading creative across digital campaigns, celebrity collaborations, and editorial marketing. More recently, my work has evolved into the luxury beauty space, partnering with brands including Sarah Chapman, ELEMIS, and Sally Hansen to create refined digital experiences that balance elegant design with commercial performance.
Working across both industries has shaped my creative approach. While each brand has its own visual language, my philosophy remains consistent: combining strategic thinking with thoughtful design to create work that connects with audiences, strengthens brand identity, and delivers meaningful results.
I enjoy working across the entire creative process - from early concepts and creative direction through to the final details that bring a campaign to life. Whether designing a CRM campaign for millions of subscribers, developing social-first content, creating paid media, or producing large-format print, I'm passionate about crafting work that feels both beautiful and effective.
I believe the best design is intentional. It's built on clarity, craftsmanship, and a deep understanding of the people it's created for.