LIPSY SS23
NEW HORIZONS CAMPAIGN

Visual identity guidelines and creatives for the SS23
New Horizons campaign for Lipsy.

Above is the Instagram story I designed for the launch
of the SS23 New Horizons campaign.

Above is the visual identity guidelines which lead the creative team on all digital and print assets, this ensured a coherent execution of the campaign.

Email design for the launch of the campaign.

Instagram feed layout.