The Friends Like These x Millie Mackintosh AW23 Daywear campaign was an opportunity to bring the collection's effortless, everyday elegance to life across multiple digital touchpoints. Working from concept through to execution, I helped maintain a cohesive visual identity throughout the campaign while developing guidelines to support consistency across the wider design team.

From launch emails to social-first creative, each asset was designed to reflect the collection's refined yet wearable aesthetic, creating a seamless and engaging customer experience.