MILLIE MACINTOSH
x LIPSY
During my time at Lipsy, I worked across a number of high-profile celebrity collaborations, including Millie Mackintosh's AW23 partywear collection. For this campaign, I played a key role in translating the creative vision across multiple touchpoints, ensuring a cohesive and elevated brand experience from launch through to execution.
To maintain consistency across the wider team, I developed a comprehensive Style Pack, defining the visual principles and creative guidelines that informed every campaign asset. Alongside this, I designed the launch email and social campaign, creating engaging, conversion-led creative that captured the glamour of the collection while remaining true to the Lipsy brand.
A series of social-first assets created to extend the campaign narrative across Instagram, translating the collection's elegant aesthetic into engaging, bite-sized moments designed to capture attention and inspire exploration.
Crafted to create excitement around the collection release, the email combined
striking visuals with a considered customer journey, guiding audiences seamlessly from inbox to edit.