MILLIE MACINTOSH
x LIPSY
During my time at Lipsy, I collaborated on a number of high-profile celebrity partnerships, including Millie Mackintosh's AW23 Partywear collection. Working from concept through to launch, I translated the campaign's creative vision into a cohesive visual experience, ensuring every customer touchpoint reflected the collection's elevated, occasion-led aesthetic.
To bring consistency to the campaign across every touchpoint, I created a Style Pack that established the visual language for the wider design team. I also designed the launch email and social campaign, translating the collection's refined glamour into engaging digital experiences that balanced creativity with commercial impact.
A collection of Instagram Stories created to extend the campaign across social channels, translating the collection's refined aesthetic into engaging, scroll-stopping content that encouraged discovery and deeper brand engagement.
Designed to introduce the collection, the launch email combined refined visuals with a carefully considered layout, creating a seamless journey from first impression to exploration.