At New Look, I partnered with the CRM team to create and optimise marketing emails for a customer database of over 2 million subscribers. Working across copy, content, and design, I developed audience-specific campaigns that combined strong visual storytelling with a data-driven approach to performance.

By refining templates through A/B testing and establishing a more consistent design framework, I helped improve campaign efficiency, strengthen brand consistency, and drive measurable gains in engagement, click-through rates, and revenue.