Working closely with Sarah Chapman over almost two years as a freelance Digital Designer, I created a wide range of CRM campaigns that balanced premium editorial design with clear commercial objectives. Each email was crafted to reflect the brand's luxurious positioning while communicating product launches, treatment expertise, and skincare education in a visually engaging way.

Working within a highly considered brand, every detail mattered—from typography and layout to imagery and hierarchy. My role was to translate complex skincare messaging into elegant, accessible campaigns that not only reflected the sophistication of the Sarah Chapman brand but also delivered an intuitive and engaging customer experience.

Throughout the project, I combined strategic thinking with refined visual storytelling,
ensuring every campaign felt cohesive, elevated, and unmistakably on brand.