FREELANCE

CLIENT LIST

SARAH CHAPMAN
GRAPHIC DESIGNER

JULY’24 - PRESENT

- Social content design
- META AD design
- Email design
- Advertising screen design
- POS

BOOHOOMAN
GRAPHIC DESIGNER

MARCH’24 - JUNE ‘24

- Social content design
- Email design

CULT LDN AGENY
GRAPHIC DESIGNER

DECEMBER ‘23 - APRIL ’24

SALLY HANSEN
ELEMIS
FRASERS
REVOLUTION BEAUTY
TOMS OF MAINE
MILANI

B. THE COMMS AGENCY
GRAPHIC DESIGNER

FEBRUARY ‘19 - MAY ’19

DARE2B
SARAH CHAPMAN
CIATE LONDON
KMS HAIRCARE
QUAY
BONDI SANDS

TKMAXX
GRAPHIC DESIGNER

NOVEMBER’18 - FEBRUARY’19

 - Email & homepage design

THE WHITE COMPANY
DIGITAL DESIGNER

OCTOBER ‘18 - NOVEMBER’18

- Email design

MCARTHURGLEN
GRAPHIC DESIGNER

SEPTEMBER ‘18 - OCTOBER’18

- Building and coding fully responsive
HTML emails & homepage designs

RADLEY
ARTWORKER

AUGUST ‘18 - SEPTEMBER’18

- Store window displays & POS

PACE PADEL
DESIGNER

AUGUST ‘25 - PRESENT

- Branding
- Social content design
- META Ads
- Email design
- Flyers & Printed Ads
- Signage

IN HOUSE
EXPERIENCE

LIPSY
LEAD GRAPHIC
DESIGNER

MARCH’19 - DECEMBER ’23

Quickly recognised for strong creative leadership and promoted from Senior Designer to Interim Lead Designer, managing a team of up to five designers and freelancers across integrated campaigns. Led the development and execution of creative work across digital, social, print, and retail environments, ensuring consistent brand standards and high-quality delivery across all customer touchpoints.

  • Designed responsive HTML email campaigns and homepage layouts

  • Produced social media campaigns and Instagram Story content

  • Designed large-format graphics, window displays, and POS materials

  • Developed style packs and approved final artwork across campaigns

  • Managed freelancers and mentored junior designers

LITTLE MISTRESS
SENIOR GRAPHIC
DESIGNER

SEPTEMBER ‘14 - APRIL ’18

Managed and mentored a team of three junior designers while overseeing
the day-to-day delivery of New Look’s digital design output across multiple campaigns and seasonal brand launches. Collaborated with trade, UX/UI, content,
and development teams to create
engaging and commercially focused customer experiences across digital
and retail touchpoints.

  • Designed responsive homepage wireframes and marketing emails

  • Delivered BAU digital campaigns aligned with retail POS assets

  • Collaborated with UX/UI teams to improve customer journeys

  • Created engaging landing pages a
    nd seasonal campaign assets

  • Supported conversion through customer-focused digital design

COLLECTIVE APPAREL
MENSWEAR
DESIGNER

JULY ‘12 - DECEMBER ’13

Responsible for designing collections across three major high-street menswear accounts, managing the full design process from concept through to final production. Built strong relationships with buyers, clients, and factories to ensure collections met commercial objectives, cost parameters, and high-quality production standards.

  • Designed illustrations, all-over prints, placement prints, and jacquards

  • Developed CAD designs for t-shirts, polos, and sweatshirts

  • Managed collection development from concept through to production

  • Conducted store research and trend analysis for seasonal ranges

  • Explored new materials and print techniques for innovative collections

QUALIFICATIONS

NEW LOOK
SENIOR DIGITAL DESIGNER

APRIL’17 - JULY’18

Led the development of brand identities and visual guidelines across the Little Mistress Group portfolio, including Little Mistress, Paper Dolls, and Girls on Film. Ensured
a consistent and engaging brand aesthetic across all digital, print, and retail communications while collaborating
with cross-functional teams on seasonal campaigns and launches.

  • Designed responsive email campaigns and homepage layouts

  • Produced social media campaigns and digital marketing assets

  • Collated imagery for wholesale lookbooks and seasonal collections

  • Designed magazines, POS materials, packaging, swing tags, and labels

  • Collaborated with marketing and ecommerce teams on campaign delivery

UNIVERSITY of the
ARTS LONDON

Advanced InDesign

UNIVERSITY for the CREATIVE ARTS

BA (Hons) Graphic Design

NORWICH CITY
COLLEGE

BTEC National Diploma
Graphic Design

SKILLS

PHOTOSHOP
ILLUSTRATOR
INDESIGN
AFTER EFFECTS
SKETCH
FIGMA
KLAVIYO
DREAMWEAVER
PITCH
POWERPOINT
ARTWORKING