I led the redesign of Little Mistress’s Little Insider magazine, transforming it from a 32-page standalone publication into a lighter, more commercially focused insert distributed within leading fashion titles including Grazia, Look, and Marie Claire.

The redesigned format created a more seamless multi-channel campaign that successfully drove traffic to the brand’s website and social platforms, contributing to increased engagement and revenue. I was responsible for tailoring the design and editorial content for each insert, managing the copywriter, and overseeing the final approval of layouts and imagery to ensure consistency with the brand’s visual identity and campaign objectives.