Working with Sarah Chapman marked a natural evolution of my career, building on over a decade of experience in fashion while establishing myself within the luxury beauty industry. Over almost two years as a freelance Digital Designer, I became an extension of the in-house creative team, creating digital campaigns that reflected the brand's refined aesthetic, clinical expertise, and premium positioning.

From CRM and paid social to organic content and digital campaign assets, I worked across a wide range of customer touchpoints, translating complex skincare messaging into elegant, engaging creative. The project demonstrates the versatility of my design approach and my ability to adapt seamlessly between fashion and beauty while maintaining a consistent focus on thoughtful storytelling, craftsmanship, and commercial performance.